Each shape features a unique artwork by the famous Swedish artist Ragnar Persson where the name of the model is illustrated. The names of the shapes come from specific birds that, through their unique features and habitats, fit the surroundings each snowboard is made for. The artwork is taken from the birds’ characteristics, both through its visual approach but also through its specific features. Ragnar’s works have been shown in galleries all around the world and he is represented in Gallery Steinsland Berliner in Stockholm. He often works with a collage technique where characters are brought together from different directions in carefully constructed drawing worlds. His stripped-down and enigmatic ceramic sculptures complement elements in the detailed drawings.

TUR started out as an idea born out of necessity from three passionate and professional Swedish snowboarders. We set out to put together a well-thought out, minimal quiver of premium quality boards that would be specific enough to fit our different riding styles, yet broad enough to allow us the freedom to explore the varying terrains of the entire mountain. Boards that focused on the core of riding with shapes and designs that were mature enough for us to use every day and grow old with. After a lifetime of professional riding, developing and selling boards, we knew there wasn’t a brand that answered to this need. So in 2017, we decided the only solution was to create our own. The result was TUR and our mission hasn’t changed since.

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